Work 01 / 05
Cultural PR / Live media operations

EmployerRed Sea Film Foundation
Red SeaInternational Film Festival
Public Relations Senior Analyst · October 2023 to Present · Jeddah, Saudi Arabia
When the story is global, the operation has to be exact.
Year-round Foundation communications and major media operations for the Red Sea International Film Festival.
At the Red Sea Film Foundation, I work across year-round institutional communications and the media operation surrounding one of the region's most visible cultural events. My role connects approved strategy to delivery: press materials, key messages, press conferences, journalist engagement, media partnerships, invitations, press junkets, red carpets, crisis planning, and PR-agency coordination.



When the story is global, the operation has to be exact.
At the Red Sea Film Foundation, I work across year-round institutional communications and the media operation surrounding one of the region's most visible cultural events. My role connects approved strategy to delivery: press materials, key messages, press conferences, journalist engagement, media partnerships, invitations, press junkets, red carpets, crisis planning, and PR-agency coordination.
The work requires two forms of discipline at once. The first is editorial: understanding what the story is, what must be said, and what should remain precise. The second is operational: ensuring that messages, people, partners, and media moments are coordinated under live-event pressure.
Communications strategies3
Crisis / risk plans3
Press conferences3
Media studios6
Agency team members20+
02 / Selected responsibilities and evidence
Six-number evidence field
Integrated communication strategies
Supported across three Festival editionsPress conferences
End-to-end PR and media operationsRed Sea-specific press releases
Part of a wider career total of 150+Press junkets
During the Festival's fifth editionRed-carpet events
Across multiple Festival editionsMedia partnerships
During the Festival's fifth edition03 / Editorial and operational discipline
The work requires two forms of discipline at once. The first is editorial: understanding what the story is, what must be said, and what should remain precise. The second is operational: ensuring that messages, people, partners, and media moments are coordinated under live-event pressure.
Supported the development and delivery of 3 integrated communication strategies across three Festival editions.
Coordinated end-to-end PR and media operations for 3 press conferences, including key messages, media invitations, press lists, Run of Show planning, and spokesperson coordination.
Wrote and coordinated the distribution of 80+ Red Sea-specific press releases as part of a wider career total of 150+.
Coordinated and managed 45+ press junkets during the Festival's fifth edition.
Coordinated press and media operations across 50+ red-carpet events over multiple Festival editions.
04 / Continued evidence
Contributed to the development and refinement of 6+ crisis communication plans.
Managed relationships, negotiations, and delivery across 20+ media partnerships during the Festival's fifth edition.
Coordinated 450+ individual media invitations across three Festival editions.
Supervised approximately 20 PR-agency professionals per Festival edition.
Contributed to communications around the fifth edition, which generated 60,000+ media mentions between September 2025 and January 2026, as measured by Meltwater.


05 / Closing proof
The result is not a single campaign artifact. It is a communications system that must remain coherent from the first approved message to the final live media moment.































