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Public Relations & Strategic Communications · Jeddah

Othman Sunbul / Jeddah, Saudi Arabia

Professional dossier · 2026

Public Relations & Strategic Communications

OthmanSunbul

Othman Sunbul wearing traditional Saudi attire
Proof window 01Portrait / professional record

Public Relations & Strategic Communications

Strategic communications shaped by editorial judgment, operational discipline, and applied AI.Public relations and strategic communications, shaped by editorial judgment.

View selected work
3Integrated communication & crisis-management strategies supported
150+Press releases written across my career
3Press conferences delivered
Website traffic growth contributed to
1AI-enabled Arabic language-analysis product founded

Home / 01

I am Othman Sunbul, a Public Relations and Strategic Communications professional and a Public Relations Senior Analyst at the Red Sea Film Foundation. I work across cultural communications, media relations, editorial strategy, and festival-scale media operations.

My practice began in journalism, developed through publishing, and now operates where institutions, media, culture, and technology meet. I also build AI-enabled editorial workflows that turn language judgment into structured, testable systems.

Public Relations and Strategic Communications professional, and Public Relations Senior Analyst at the Red Sea Film Foundation. My practice spans cultural communications, media relations, editorial strategy, and Festival-scale media operations, carrying a narrative from strategy and key messages through press materials, partnerships, and live delivery.

I began in journalism, developed through publishing, and now work where institutions, media, culture, and technology meet. Alongside that practice, I build AI-enabled editorial workflows that turn language judgment into structured, testable systems. AI supports judgment; it does not replace it.

I carry a narrative from strategy and key messages through press materials, partnerships, and live delivery. AI supports that judgment; it does not replace it.

Public relations. Editorial judgment. Media operations. Applied AI.

Professional proof

Five signals, ordered by professional priority.

  1. 01 / 053

    Integrated communication & crisis-management strategies supported

  2. 02 / 053

    Press conferences delivered

  3. 03 / 05150+

    Press releases written across my career

  4. 04 / 05

    Website traffic growth contributed to

  5. 05 / 051

    AI-enabled Arabic language-analysis product founded

Work / Selected evidence

Five bodies of work across communications, publishing, broadcasting, and applied AI.

Each project is presented through the responsibility held, the decisions made, and the evidence that can be verified.

Work / Selected evidence

Selected work

Work 01 / 05

Cultural PR / Live media operations

Red Sea Film Foundation logo

EmployerRed Sea Film Foundation

Red SeaInternational Film Festival

Public Relations Senior Analyst · October 2023 to Present · Jeddah, Saudi Arabia

When the story is global, the operation has to be exact.

Year-round Foundation communications and major media operations for the Red Sea International Film Festival.

At the Red Sea Film Foundation, I work across year-round institutional communications and the media operation surrounding one of the region's most visible cultural events. My role connects approved strategy to delivery: press materials, key messages, press conferences, journalist engagement, media partnerships, invitations, press junkets, red carpets, crisis planning, and PR-agency coordination.

Red Sea Festival red-carpet media operations in Al-Balad, Jeddah
Othman Sunbul working in a Red Sea red-carpet setting
Othman Sunbul with a guest in a Red Sea cultural-event setting

When the story is global, the operation has to be exact.

At the Red Sea Film Foundation, I work across year-round institutional communications and the media operation surrounding one of the region's most visible cultural events. My role connects approved strategy to delivery: press materials, key messages, press conferences, journalist engagement, media partnerships, invitations, press junkets, red carpets, crisis planning, and PR-agency coordination.

The work requires two forms of discipline at once. The first is editorial: understanding what the story is, what must be said, and what should remain precise. The second is operational: ensuring that messages, people, partners, and media moments are coordinated under live-event pressure.

Communications strategies3

Crisis / risk plans3

Press conferences3

Media studios6

Agency team members20+

02 / Selected responsibilities and evidence

Six-number evidence field

3

Integrated communication strategies

Supported across three Festival editions
3

Press conferences

End-to-end PR and media operations
80+

Red Sea-specific press releases

Part of a wider career total of 150+
45+

Press junkets

During the Festival's fifth edition
50+

Red-carpet events

Across multiple Festival editions
20+

Media partnerships

During the Festival's fifth edition

03 / Editorial and operational discipline

The work requires two forms of discipline at once. The first is editorial: understanding what the story is, what must be said, and what should remain precise. The second is operational: ensuring that messages, people, partners, and media moments are coordinated under live-event pressure.

Supported the development and delivery of 3 integrated communication strategies across three Festival editions.

Coordinated end-to-end PR and media operations for 3 press conferences, including key messages, media invitations, press lists, Run of Show planning, and spokesperson coordination.

Wrote and coordinated the distribution of 80+ Red Sea-specific press releases as part of a wider career total of 150+.

Coordinated and managed 45+ press junkets during the Festival's fifth edition.

Coordinated press and media operations across 50+ red-carpet events over multiple Festival editions.

04 / Continued evidence

Contributed to the development and refinement of 6+ crisis communication plans.

Managed relationships, negotiations, and delivery across 20+ media partnerships during the Festival's fifth edition.

Coordinated 450+ individual media invitations across three Festival editions.

Supervised approximately 20 PR-agency professionals per Festival edition.

Contributed to communications around the fifth edition, which generated 60,000+ media mentions between September 2025 and January 2026, as measured by Meltwater.

Othman Sunbul working in a Red Sea red-carpet setting
Othman Sunbul with a guest in a Red Sea cultural-event setting

05 / Closing proof

The result is not a single campaign artifact. It is a communications system that must remain coherent from the first approved message to the final live media moment.

Work 02 / 05

Editorial practice / Audience growth

Esquire Saudi logo
Published byITP Media Group logo

Esquire Saudi

EmployerITP Media Group

Editor · 2022–2023 · Riyadh, Saudi Arabia / Dubai, UAE

Editorial judgment, translated into audience growth.

Magazine-making, cover stories, digital publishing, and SEO-informed editorial work for Esquire Saudi.

02 / EsquireEditor · 2022—2023
Esquire Saudi Spring 2023 cover
Esquire Saudi Summer 2023 cover
Esquire Saudi Autumn 2023 cover
Othman Sunbul with an Esquire interview subject
Esquire Saudi Arabic website article page featuring Yasser Al-Saggaf
Esquire Saudi social publishing grid with editorial, culture, sport, and luxury posts

Two covers. One editorial practice.

6Magazine issues and cover stories contributed to

02 / Issue register

03 / Editorial practice

The role strengthened a principle that still guides my communications work: distribution begins with the quality and clarity of the story itself.

At Esquire Saudi, I worked across the editorial cycle: shaping ideas, editing and proofreading articles, contributing to cover-story production, coordinating with contributors and subjects, supporting social publishing, and applying SEO and audience insight without flattening the editorial voice.

Worked across editorial planning, article editing, proofreading, cover-story development, coordination, social media, and digital publishing.

04 / Audience impact

05 / Closing proof

The work connected magazine standards with the speed and measurability of digital publishing, while preserving the publication's editorial character.

Work 03 / 05

Independent product / Arabic language & AI

Minkhal Al-Aranjiyyah product identity artwork

Independent Personal Project

Minkhal

Independent personal project, developed alongside full-time employment

Turning Arabic editorial judgment into a testable language-analysis system.

A hybrid rule-and-AI product designed to identify translation-shaped and mechanically constructed Arabic, then guide writers toward clearer, more natural Arabic expression.

Minkhal is an independent Arabic-language product combining editorial judgment, linguistic knowledge, knowledge engineering, and AI-assisted analysis.

Minkhal Arabic language-analysis workflow

02 / The language problem

It addresses writing that may be grammatically correct yet still feel translated or mechanically constructed. Built around a structured linguistic knowledge system and an evidence-aware analysis engine, Minkhal examines lexical, semantic, syntactic, morphological, and stylistic patterns to identify potential issues and guide writers toward more natural Arabic expression.

The product continues to evolve through systematic testing of real-world and literary Arabic, combining rule-based analysis with AI-assisted interpretation while keeping editorial judgment at the center.

Minkhal Arabic language-analysis findings and Arabicness index

03 / System and knowledge depth

Built a knowledge base containing 1,200+ linguistic and editorial rules.

Built

1,200+documented linguistic benefits,
1,200+checklists,
2,400+validation tests,
Hundredsof logical rules, technical refinements, and software-level changes supporting the system.

Directed the development of a hybrid rule-and-AI analysis engine, including evidence ranking, contextual and semantic detection, and candidate-selection methods designed to improve precision and reduce false positives.

04 / Evaluation and human-led judgment

Established a systematic evaluation process using batch testing, rules-only and AI-assisted analysis, benchmark texts, Gold Keys, and false-positive and missed-rule diagnostics.

Founded the product and defined its vision, linguistic framework, editorial methodology, and product direction.

Developed Minkhal as an independent practice alongside my full-time role at the Red Sea Film Foundation.

Minkhal is an ongoing experiment in turning tacit language judgment into an explainable and testable system: using AI to support editorial judgment, not replace it.

Product statusIndependent working product. No public tool destination is currently verified.

TRY THE TOOL

Work 04 / 05

Launch edition / Institutional publishing

Saudi Business Center logo

Organization / ClientSaudi Business Center

Aamal Magazine

Building an editorial platform from its first issue.

Editorial planning and content development for the Saudi Business Center's first magazine issue.

Front cover of the inaugural Aamal Magazine issue for Saudi Business Center, PDF page 1

02 / Launch leadership

01First issue

Led editorial planning and content development for the launch of the organization’s first magazine issue.

Aamal Magazine leadership quotation page, PDF page 2Aamal Magazine issue introduction page, PDF page 3

03 / Complete editorial narrative

For the Saudi Business Center, I led the editorial planning and content development behind the launch of Aamal Magazine's first issue. The assignment required establishing an editorial foundation, not simply filling pages: defining the issue's content direction, shaping material for an institutional audience, and helping turn a new publication into a coherent first statement.

Led the editorial planning for the organization's first magazine issue.

Led content development across the inaugural issue.

Helped establish a clear editorial structure for a new institutional publication.

Aamal Magazine Saudi Business Center identity, vision, and mission page, PDF page 4Aamal Magazine tasks and responsibilities page, PDF page 5

04 / Publication outcome

Led the launch of the organization’s first magazine issue.

The first issue set the tone for the publication by translating institutional subject matter into an organized and readable editorial experience.

Work 05 / 05

Broadcast practice / Cinema and television

FlashBack / UFM

FlashBack

A story built for the ear.

A summer radio project shaped through research, scripting, interviews, music, and edit.

UFM logo

02 / Program premise

For FlashBack, I developed program content and script material focused on cinema and television. The work brought together research, interview preparation, music selection, editing, and broadcast storytelling within a concise summer format.

03 / Broadcast production

01Researched cinema and television subjects for broadcast.

02Developed program concepts, scripts, and interview material.

03Contributed to music selection and editing as part of the complete listening experience.

04 / Parallel chapter

Produced FlashBack as a Summer 2022 parallel side project for UFM.

FlashBack extended my editorial practice into sound, timing, and the particular intimacy of radio.

ResearchScriptInterviewEditMusic

01 / 05Red Sea International Film Festival

IMPACT / EDITORIAL SYNTHESIS

THE WORK IN NUMBERS.

A concise record of direct responsibility, team contribution, and measurable outcomes.

  1. 60,000+

    Media mentions

    Contributed to communications activity generating this result around the fifth edition of the Red Sea International Film Festival.

    Red Sea International Film Festival — fifth editionCommunications activity around the fifth Festival editionSeptember 2025–January 2026Source: Meltwater

  2. 150+

    Press releases

    Wrote press releases across the wider professional journey.

    Wider professional journeyCareer-wide; includes 80+ Red Sea press releases as a subsetCareer-wide

  3. 3

    Integrated communication strategies

    Supported their development and delivery across three Festival editions.

    Red Sea Film Foundation / FestivalSupported across three Festival editions

  4. 3

    Press conferences

    Coordinated end-to-end PR and media operations, including key messages, media invitations, press lists, Run of Show planning, and spokesperson coordination.

    Red Sea Film Foundation / FestivalDirect coordination and management

  5. 6+

    Crisis communication plans

    Contributed to their development and refinement.

    Red Sea Film Foundation / FestivalContributed to development and refinement with the team

  6. 50+

    Red-carpet media operations

    Coordinated press and media operations across multiple Festival editions.

    Red Sea International Film FestivalPress and media operations coordinationMultiple Festival editions

  7. Website traffic growth contributed to

    Contributed to this growth through SEO-informed editorial and audience-led content.

    Esquire SaudiSEO-informed editorial and audience-led contentEsquire Saudi tenureSource: Google Analytics

  8. 1

    AI-enabled Arabic language-analysis product founded

    Minkhal is an Independent Personal Project.

    MinkhalIndependent Personal Project · Founder / Product Owner2026–Present

What the numbers mean

These figures reflect the scale of the work and the responsibility behind it.

Impact

What the workaccumulates into.

  1. 01 / 063

    Press conferences delivered

  2. 02 / 06150+

    Press releases written across my career

  3. 03 / 066+

    Crisis communication plans

  4. 04 / 06

    Website traffic growth contributed to

  5. 05 / 061

    AI-enabled Arabic language-analysis product founded

  6. 06 / Reach60,000+

    Media mentions generated around the fifth Festival edition through communications activity I contributed to

    Meltwater, September 2025 to January 2026

The consequence is range with continuity: public reach, publishing depth, live delivery, and system building.

Experience

A concise professional biography.Professional chronology.

2015Present

  1. Taibah University logo

    Journalism, Communication and Media

    Taibah University

    Education

  2. Saudi Press Agency logo

    Trainee Journalist

    Saudi Press Agency

    Training

  3. Wadi Jeddah logo

    Media & Public Relations Officer

    Wadi Jeddah

    Training

  4. MCD logo

    Media & Public Relations Officer

    MCD

    Full-time employment

  5. Saudi Business Center logo

    Editor / Creative Content Writer

    Saudi Business Center / Aamal Magazine

    Contract

  6. UFM logo

    Broadcast Producer

    FlashBack / UFM

    Parallel project

  7. Esquire Saudi logoITP Media Group logo

    Editor — Esquire Saudi

    ITP Media Group

    Employment

  8. Red Sea Film Foundation logo

    Public Relations Senior Analyst

    Red Sea Film Foundation

    Current full-time employment

    Institutional communications and Festival operations connecting strategy, editorial judgment, media relations, partnerships, and live delivery.

Foundation

At Taibah University, studying Journalism, Communication and Media established the discipline behind my work: how to research, interview, verify, and frame a story with care. Concurrent training at the Saudi Press Agency placed those principles inside a working newsroom and connected academic study to professional reporting.

Institutional communications

That reporting foundation became a route into institutional communications. Training with Wadi Jeddah introduced media relations, official communication, event coordination, and monitoring in an organizational setting. At MCD, the same practice became full-time employment, with greater responsibility for shaping clear messages and supporting the institution’s public presence.

Editorial practice

In 2022, the work moved into editorial publishing through Esquire Saudi, where I was employed by ITP as an Editor through 2023. Editorial planning, article development, cover-story production, digital publishing, and audience awareness strengthened my judgment about how stories travel. During the same period, NEOM × ITP training, contract work for Saudi Business Center’s Aamal Magazine, and the parallel FlashBack/UFM project expanded the practice without replacing the principal employment line.

Strategic communications

Since October 2023, I have applied that reporting and editorial judgment at the Red Sea Film Foundation as a Public Relations Senior Analyst. Year-round institutional communications and the operational context of the Red Sea International Film Festival bring strategy, media relations, partnerships, and live delivery together under sustained public attention.

Professional Development

Training and professional development.

Othman Sunbul receiving a certificate after the NEOM-sponsored, ITP-delivered training program
NEOM logo
ITP Media Group logo

Digital Journalism and Media Training · 2022

Articles / Selected writing

Writing remainspart of how I think.

Selected work across culture, entertainment, sport, mobility, public relations, and emerging technology. The archive reflects both English and Arabic publishing; English display translations are used here for Arabic-language articles.

Supporting article index

The subjects change. The editorial standard remains the same: find the real story, make it clear, and respect the reader's attention.

Contact

Let’s beginThe nextConversation.

Othman Sunbul in traditional Saudi attire

I work across strategic communications, editorial practice, and AI-enabled Arabic-language products. I am open to relevant professional opportunities, strategic collaborations, and selected projects where clear judgment, disciplined execution, and meaningful impact matter.

For professional enquiries, please get in touch.